BiC Pens

Making this ubiquitous pen relevant to a young audience where novelty appeals to their purchase choice.


The brief

The run-up to the exam period is a time of great stress for all those involved. BiC is the market leader in disposable ball point pens famed for their simplicity in design and most importantly, reliability. Offering a great range of coloured inks and highlighter pens what better partner to aid study then this design icon. Our job was to make this relevant and fun with a communication route which would appeal to our target audience.

Our response

While we needed to communicate the serious reason for the purchase there had to be a fun reward element. As the saying goes, all work and no play makes Jacques a very dull person. What better way then to offer them a chance to win tickets to one of the major music festivals as a reward after all their hard work. But that wasn’t all. We managed to offer an instant win for a £10 iTunes vouchers via a unique code on pack. Redemption was done via the BiC Facebook page which helped boost their likes as well as building BiC’s database to communicate future promotions and events.

To find out more please contact us on +44 (0)1344 203 961 or

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