The brief

New York Bakery Co is a dynamic company with an ever evolving portfolio of products. They cover 2 sectors: The consumer  brand that we all love which has been built on the USP of a premium authentic New York recipe and youthful, energetic, slightly brash image. The other is its non branded catering OOH range. While, for this range, it is important to communicate its authentic taste, the main focus must be to educate the trade to consider bagels as a premium alternative to bread because of its flexibility, serving occasions and tasty range of flavours.

Our response

Having worked across both sectors we have enjoyed great fun with the consumer brand creating a virtual snow globe app on Facebook, recipe booklets, street sampling with our team of Brand Buddies and new flavour launches. On the catering side we have helped educate with trade show stands and range and usage collateral which looked both stylish and informative. We have also had the privilage to be part of the team running the world Global Energy challenge which span 37 cities in 22 countries on 1 day.

To find out more please contact us on +44 (0)1344 203 961 or jtemple@fountainmc.com