Bring down the king – Fountain Marketing https://fountainmc.com The source Mon, 12 Jan 2015 12:13:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 https://fountainmc.com/wp-content/uploads/2014/12/cropped-Fountian_Web_Icon-32x32.gif Bring down the king – Fountain Marketing https://fountainmc.com 32 32 Bring Down The King – very cool social media campaign https://fountainmc.com/bring-down-the-king-very-cool-social-media-campaign/ Sat, 11 Jan 2014 09:00:56 +0000 https://fountainmc.com/?p=742 Sky – Game of Thrones

Ahead of Game of Thrones season four, Sky wanted to promote its premium subscription channel in New Zealand.

The campaign, created by DDB, rallied the online community around their hatred for the character Joffrey.

A 7m statue of the character was built with a rope around its neck.  Each tweet (#bringdowntheking) received turned a winch eventually toppling the statue.

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